Wednesday, January 22, 2020

Privacy - Information Collection and National Security :: Argumentative Persuasive Essays

Information and National Security Many people believe that the U.S government is hiding information from their citizens. But has anyone stopped to think that perhaps the government withholds information for the nation's safety. I disagree with the college student who said, "Despite the horror stories of war, I would want to know the truth. If you know the truth of a situation, you might be able to do something about it." I do not believe that 'we' can do something about it. It is ultimately our government who decides on how to act. For the most part, the government should be allowed to conceal the truth for our nation's safety. If the government was to tell the public the truth about everything, it could lead to an uneasy nation. The government releases information that we need to know. If the government were to tell us everything that they have been withholding, it might break citizens into chaos. Our government is here to protect us and not to insight violence in us. We should have faith in our government. For example, if the public were told about a planned attack that could not be prevented, chaos would ensue. People would panic and perhaps cause more damage. Our country needs unity and not chaos. The government is only trying to protect us by keeping secrets. In this time of war, the government has more of a reason to be secretive. The enemies are watching information that goes public. During this time our country needs to be very careful of what kind of information they divulge. If the government were to release important information it may be used against us. It is understandable that the public has curiosity of what is really going on during this war. But ultimately, the public needs to have faith that our government is doing what needs to be done. Many people argue that the government also holds a lot of petty information away from the public. While people may understand why certain information is kept a secret, they would like to know why some 'not so important' information is not released. In my opinion, if the information is petty why should anyone care what it is anyway.

Monday, January 13, 2020

Rain of Gold Occupied America Comparison

A Dreamer’s Struggles In Victor Villasenor novel, Rain of Gold is an accurate view in how he portrays what his family experienced in migrating into the Southwest of the United States, in attempt to live a safe prosperous life. Lupe, Victoriano, and Juan are three characters from the novel that best illustrates the struggles that many immigrants face in crossing over in search for work and safety. In Occupied America, by Rodolfo Acuna supports the experiences of the characters in the novel, making it clear that the events that took place in Rain of Gold are in fact what people experience in the real life.For instance, Lupe struggled with the threat of being rapped as well as any other young lady in the novel; she also struggled with education by either not having the support of the community to establish a school district, and or putting obstacles that keep her from attending school when school was available. In the case of Victoriano, he experienced discrimination from his own race, and beatings from authority.Lastly, Juan, struggled, like Victoriano, discrimination, and like the other characters in the novel struggled to cross borders and under goes difficult struggles as a young boy, and then the biggest issue we still struggle with today, assimilation. Growing up was difficult for Lupe. She endured a lot of hardship growing up, where instead of living a peaceful childhood she had to constantly hide and be aware of those around because at any given moment a creature from hell could just come and grab her and snatch her innocence from her, on page 74 of novel Lupe states that, â€Å"No girl was safe anymore.La Liebre and his men were raping any girl that happened to walk by the plaza unescorted†, examining this quote it is evident that no female girl or woman was safe in their own home, in order to run errands or do daily chores away from home they needed to be accompanied to keep them from harm. In Occupied America makes it easy to understand th at these incidents truly did occur to women, â€Å"Californio families lived in no Utopia. They were patriarchal; sexual violence, rape and incest burden fell on the poor and native women, who did not have â€Å"protectors†. (pg 127) In other words women had no worth, and no one to defend their worth. Being a woman myself I cannot imagine what they went through and to think that many of them after the years perhaps thought that this is in fact was their purpose, to be nothing. Lupe was no exception she encountered many incidents where she was nearly raped, as a matter of fact a lot of the girl of her town were raped so bad that they died from the impact. â€Å"And not only had the bandits killed Don Tiburcio, they’d taken their gold, raped Paloma and other two Indian girls, killing all of them. (pg 198) Another obstacle Lupe experienced that majority of girl’s experienced were no support for an education. It was a privilege for any child to go to school, none less a girl. The novel puts emphasis through the story how Lupe struggled to get an education. For example, when Don Manuel declares, â€Å"He’s under no written obligation to supply a school for the village. † He was arguing with the mothers of the students whom attended school when they discontinued paying Senora Munoz, though she continued to teach which was leading her to secretly starve.But the village united and helped maintain education by paying the teacher what they could as long as they could and took turn having her over for dinner and feeding her in the meantime she was there. Another occasion was when Lupe was older and by then she had migrated to the United States, she had returned to school and although she was making great progress and maintain good discipline and determination she went through a hurdle that scared her from ever returning she explained to her mother stating, â€Å"Mr.Horn my new teacher, was real nice to me, too, helping me after schoo l; but then one day he, he, he grabbed me from behind while I was writing on the blackboard. †(pg267) This frightened Lupe especially when he called her a dirty Mexican prick-tease that she was too old to be in school. In her time women Mexican women were taught to be respected and not allow a man to ever mistreat them, their customs were solid in marrying a virgin, so this act from a professor raged anyone with values like Lupe. Occupied America† also supports lack of education affirming, â€Å"Spanish authorities were not inclined to educate them. † Meaning women, â€Å"Few religious schools dedicates to educating young women existed. † (pg 27) It is clear that there was very little if any support to educate women, Euro American viewed women to be inferior and keeping them ignorant was in their best interest, though I am proud to say that today because of good men and intellectual ingenious women the female gender has an overall equal fair chance at an ed ucation.But like everything else it was not an easy rode to et there. Victoriano, which in the novel is Lupe’s older brother by a few years, battled his own demons. For example, when he saw that his family was struggling to survive he ran to find any scrap of gold that was left behind were the miners threw old scraps of materials, during his search he founds a few rocks that could potentially had been gold, when he ran into trouble doing absolutely nothing wrong, â€Å"Nothing he could say would stop these vicious men. They were sneering at him like huge, hungry cats ready to pounce on a mouse. (pg85) At this point La Liebre found him digging the grounds and questioned him and accused him of stealing though that was open for anyone to dig, but they were just itching for violence. They tried to hang him stating that they were going to make an example of him for stealing, but his mother would die before watching her only make son die. In the process she managed to save her tee ns live from being hanged and shot the main leader of La Liebre, forcing the other men who were still alive to leave the village leaving the people to celebrate for uniting against terror.Victoriano having experienced injustice beatings and almost death provides lucid narrative of authority abuse. Where an official or someone with some form of power takes matters into their own hands. â€Å"Los Mineros† video delegates the experiences of miners in the United States that were brought from two main territories Chihuahua and Sinaloa, based on their past experience as miners, little did they know that they would be getting paid scrap money and live in horrible conditions.When they reached their ending point they began to organize protest and fight for healthcare and welfare. During their battle many participants were jailed and beaten sometimes to death, for protesting stating that they were disturbing the peace. In reality government officials would make up any story to imprison these men, which were only fighting for what was owned to them. The video was not made up by actors it was a documentary of the men who experienced the unfair treatment of the â€Å"white man. Evidence is all around us it’s just a matter of us realizing and making a change. Juan was an interesting character. He came of a line of heroes and embraced his ancestry; he was a boy who grew up to be proud of his past. When I first began to read into Juan’s story I had the impression he was a grown man based on is actions and attitude, little did I know he was just a thirteen year old boy who know more about life than the average 20 year old today.Juan went through a lot of discrimination throughout the novel, at one point when he is talking to two of his nephews he informs the two that, â€Å"Hell he treated the dogs better than me. He only had eyes for my brother Domingo, who was blue-eyed like himself. †(pg228) and goes on and tells the boys that prejudice exist in Mexico too, meaning that it’s not just in the United States that narrow-mindedness is present but in their native country as well.In the article, â€Å"The True Significance of the Word White† maintains how assimilation came to birth and how the mindset of the Euro American affected the culture and lifestyle of the Latin people. One piece of the article it’s obvious what they thought of the Mexican people and therefore look down on then and discriminated against them, â€Å"European Americans believed Mexicans were an â€Å"indolent† people, whose backwardness reflected their having poor personal habits and collective deficiencies such as laziness or a penchant for extravagances. In them succeeding in passing along this â€Å"opinion† of Mexican people it was just as easy for Mexican people to accept this concept. In result, any trace of being Mexican was viewed as even being ugly, yet if one was Mexican but had traces that made them look white i t was praised upon and it made it quite easy to blend with the rest and reject their cultural which is what the Euro Americans wanted and succeeded in. This is also referred to as assimilation. In the novel many of the characters adapted assimilation, Juan was sure to be one of them.When he left Montana to visit his mother his sister and mother noticed he was not the same young boy they once knew. He was almost unrecognizable at first and second glance, â€Å"Just look at you! These clothes, and the taxi† (pg223) His sister took notice of Juan’s transformation, and though she did not emphasize too much about how much he had changed it was apparent that he had lost a part of himself along the way. He realized that he could hardly speak clear Spanish anymore having difficulty pronouncing words fluently.In â€Å"Occupied America† there is an important message written that is empowering and influential, it reads, â€Å"Yet the debate is not whether assimilation is taking place, but what it means. Most agree that assimilation into life in the U. S. is not an instant transformation in which an immigrant suddenly becomes a full-flagged American. Nor does it require the obligation of ethnic identity. Instead, assimilation is a long-term, sometimes multi-generational, process in which newcomers of different backgrounds adopt basic notions of American life—equality under law, due process, and economic opportunity.Put another way, assimilation is not about immigrants rejecting their past, but about people of different racial, religious, and cultural backgrounds coming to believe that they are a part of an overarching American family. † It was necessary to write it all out to truly capture the depths of this message. Thou some may argue was assimilation is this we can all agree in. In the case of Juan it took him a while to find him and to realize that one must first think with our minds before acting on impulse.Juan experienced a true r oller coaster like I am sure many did. I felt that Juan stands out among the rest because if analyzed piece by piece it is true that he experienced by far what most immigrants have and do presently in their quest to the southwest. Rain of Gold, Occupied America and other resources studied in class, identifies how events stated in the material used was very much so true, and though people may deny or ignore the truth it is not likely to be forgotten if informed, it is up to the individual to own up to the truth.The three characters Lupe, Victoriano, and Juan were good examples in the novel that added emphasis to real life experiences of people migrating to the southwest. Though there is so much to say about these characters and others with just concentrating with this analysis one can conclude that a life of an immigrant is not a choice or a preference but a form of survival.

Sunday, January 5, 2020

Sociological Perspective on Homelessness - 1248 Words

Student first and last name Course title and number Professors name Due date Sociological Perspective on Homelessness Homelessness is a social problem that is prevalent around the world. Homelessness has existed for much of civilized human history. In the last two centuries, homelessness and changed and expanded. Sociologists who study and research homelessness have argued over its formal definition for decades, though for some, the definition of homelessness seems self explanatory and obvious. The paper will examine homelessness, particularly as a sociological issue, or a social issue seen from a sociological perspective. The paper will additionally reference sociological theory as a means of explanation for homelessness, such its causes, the demographics/populations, and other prominent known characteristics of homeless people. There are individuals and groups who choose to be, from a normative societal perspective, homeless, but for a great deal of the homeless population, it can be a treacherous and tragic lifestyle that is a result of a distinct set of social, societal, and individual factors. Due to the relative nature of culture and language, the definition of homelessness varies across the world. What is a common thread among nearly all definitions is the difficulty in locating and retaining permanent residence and integration into normative society. (Elliott Krivo, 1991, 114) Some of the stereotypes about the behavior of homeless people are true.Show MoreRelatedA Sociological Perspective On Homelessness1587 Words   |  7 PagesCurrently, the rates of homelessness in America continue to drastically increase. The U.S. Department of Housing and Urban Development (2012) depicted how many people are homeless in a single night in America. The findings revealed that there were approximately 633,782 people who are homeless in America or 20 out of every 10,000. Approximately 394,379 are single individuals and 239,403 are people in families with 77,157 homeless families in a single night, and approximately 162, 246 are childrenRead MoreThe Conflict Between Personal Experience And The Wider Society910 Words   |  4 PagesHomelessness has been a common and natural feature of a city throughout the world. While the public perceptions of these â€Å"undesirables† are lazy, dangerous, and ignorant, it is not solely their fault and choice to be on the streets. Sociological imagination, as coined and defined by C. Wright Mills, is â€Å"the vivid awareness of the relationship between personal experience and the wider society†. Simply put, it is the ability to interpret situations and circumstances in terms of social context and understandRead MoreWhy Homelessness Is Worldwide And Social Problem858 Words   |  4 Pagesindividual whose primary residence during the night is a supervised public or private facility that provides temporary living accommodations, and an individual who is a resident in a transitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forces that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60Read MoreWhy Homelessness Is Worldwide And Social Problem866 Words   |  4 Pagesindividual whose primary residence during the night is a supervised public or private facility that provides temporary living accommodations, and an individual who is a resident in a transitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forces that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60Read MoreIntro to Sociology Essay664 Words   |  3 Pages|Conflict Theory |K | |Empirical |B |Microsociology |H |Feminist Theory |L | |Émile Durkheim |C |Sociological imagination |F |Functionalism |J | |Auguste Comte |A | | | | | |B Read MoreEssay on Poverty and Sociology1344 Words   |  6 Pagescultural movement; that he or she lack the essentials to be on an equal level with the rest of society. Many theories have been applied to the issue of poverty with controversy over how and if the poverty problem should be addressed. Inequality, homelessness, and the idea of the American dream also has an influence on poverty. A theory of poverty promoted in 1959 by Oscar Lewis is the idea of a culture of poverty theory. The culture of poverty theory is an entrenched attitude that can develop amongRead MoreSociology : Sociological And Scientific Study Of Human Behavior And Social Interaction1037 Words   |  5 Pagessociety, it is crucial to understand the social dynamics invisible to the naked eye. Sociology provides critical insight into what problems our world currently faces and what we can do to prevent further problems. Daily life can be examined using sociological lenses to better understand the ever-changing world we currently live in. By understanding sociology, one will be able to better see the pillars of society that they unintentionally promote and can give valuable insight into other cultures andRead MoreThe Homelessness Problem Of Homelessness2287 Words   |  10 PagesHomelessness has been an sociological issue for a very long time now. It seems to be a rising issue all over the country. Here in the Portland, Oregon area, we are very lucky. This is a wonderful place to live. Socially, we accept everyone no matter what you look like or believe in. Our mantra is â€Å"Keep Portland Weird.† Honestly, from a sociological standpoint, there are not that many issues, however there is one that is growing and is becoming a major problem. In Portland, we have a major homelessnessRead MoreThe Hurricane Katrina Hit New Orleans878 Words   |  4 Pagesconstruction. There are varying degrees of repair from street to street, the tourist area was one of the first few areas to be repaired, and the neighboring residential areas seem to have become of secondary importance. People were forced into homelessness because they could not afford to repair the house they had worked to attain before the hurricane toppled their economy. Still to this day the homeless line the streets, which should seem scary and dangerous, but it does not feel that way. It hasRead MorePost 1900 America n Homelessness Essay2029 Words   |  9 Pages56million different people were recorded to have used an emergency housing shelter (â€Å"The 2009 annual,† 2010). These numbers do not account for those who did not use emergency housing shelters, but were defined as homeless. The legal definition of homelessness one would have to review the McKinney-Veto act of 1987, it states â€Å"An individual who lacks a fixed, regular, and adequate nighttime residence† and places that are not meant to be permanent places of residency such as public space (1987). The history

Saturday, December 28, 2019

CASE Paul Cronan and New England Telephone Company (A)...

CASE: Paul Cronan and New England Telephone Company (A) I. LEGAL CASE ANALYSIS A. Facts Paul Cronan was hired by New England Telephone (NET) in 1973 as a file clerk. In 1983 he was promoted to service technician. He worked in Needham, Massachusetts for 18 months before transferring to South Boston, Massachusetts. In 1985, Cronan suffered from medical symptoms due to AIDS-related complex (ARC), and missed work sporadically for 6 months. In June, 1985 Cronan requested a third leave of absence from work for a doctor’s appointment. Cronan’s supervisor, Charles O’Brian, demanded to know the nature of the illness, and assured him that the information would be kept confidential. Cronan informed O’Brian that the illness was†¦show more content†¦These policies stated that AIDS was to be treated as any other illness and an employee diagnosed with AIDS may return to work if he is not disabled. The policies were unanimously approved by management and added to the corporate policy handbooks. No formal dissemination of these policies to the rank a nd file workers was made. In June 1986, Cronan was informed that his illness benefits had ceased and he was now only entitled to long term disability payments, having effectively been terminated from NET. Due to financial hardships, Cronan and NET came to a settlement agreement in October 1986. Cronan was reinstated in his job and transferred to the Needham, Massachusetts facility. The financial details remained sealed. Immediately upon his return to work at Needham, Cronan was subjected to harassment and hostility from the coworkers. The workers filed a union grievance stating that the reinstatement of Cronan violated their safety and health agreement in their labor contract. The next day the coworkers refused to be in contact with Cronan and 29 workers staged a walk-out. B. Critical Legal Issues 1. Privacy – Cronan’s privacy may have been violated when the news of his medical condition was revealed to the line management and subsequently to the coworkers. 2. Discrimination – Cronan’s diagnosis of AIDS could conceivably fall under the category of a disability, therefore the treatment he received from NET and the coworkers couldShow MoreRelated Analysis of the Paul Cronan Case Essay3729 Words   |  15 PagesAnalysis of the Paul Cronan Case I. Legal Analysis, Issue 1 Issue: Does party bringing suit (Plaintiff – Paul Cronan) qualify under the ADA for disability? Rule: In Review of ADA and the principles set forth at that time, there are several relevancies to consider here. A disability is described as follows: â€Å"For purposes of nondiscrimination laws (e.g. the Americans with Disabilities Act, Section 503 of the Rehabilitation Act of 1973 and Section 188 of the Workforce Investment Act)

Friday, December 20, 2019

Descriptive Essay - Original Writing - 1221 Words

INTRO I was in the car waiting for my mom to drop me off at practice so I can be ready for the game tomorrow. I was there I got out of the car and said by to my mom â€Å"ok boo boo talk to you later† My mom said â€Å"I said ok See you after practice† Zade shouted as he walk towards the field so I was walking to the field and I saw this guy in a black ford truck and he was sitting there with a guy in a ford with tinted windows I could just barely see him in the vehicle I saw that there was 2 people in there. But I thought they are just waiting to pick someone up after. I was waiting for this to be a good practice then I heard coach s voice I knew it was coach eleson. â€Å"He said to me hey zade are you a running back† â€Å"I replied Yea† so then â€Å"He said come over here and practice† He shouted It started†¦ My juking skills ACTIVATE. I was just flying down the line like a jet going 700 mph but of course I would never be able to go that fast maybe 10 to 15 mph. Later that day I was thinking about the game. In the meeting at the end of practice. When I was in the huddle I was thinking†¦ WE had to go against a really hard team they were undefeated to but only for this year the fighting Irish Home from Freedom. I was thinking They were super hard WHY! you can ask any of the teams they played they will say they beat them. But that is not going to happen when we V.S them they are going to lose. I was super scared and not at the same time. 2 minutes had past and I heard my name getShow MoreRelatedDescriptive Essay - Original Writing1110 Words   |  5 PagesI don’t know how I got to where I am, but I’m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. That’s the thing, though: I don’t kn ow how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appearRead MoreDescriptive Essay - Original Writing1102 Words   |  5 PagesIt is on days like this when we stop to think about our life. Small drops of rain begin to dapple the cobblestone pavement as people whip out their umbrellas for cover. I continue sauntering down the busy street, relishing the feeling of a light shower. Moving with the mass of pedestrians, I stop at a crosswalk where I wait for the stoplight to turn green. A flower shop employee across the street scurries to bring in the numerous bouquets and close the doors as rain starts rolling down the displayRead MoreDescriptive Essay - Original Writing914 Words   |  4 PagesDreamy I thought. Standing on the corner is a young guy with a smile. I see him here almost every day, so I linger for a while. He tells me his name, and I tell him mine. I m Ester, what s your name? I enquired. My names David .,He replied. We end up talking for a while and I asked him if he had ever left this city. He tells me of all these stories of the places where he s been, the distant lakes and mountains, and in valleys oh so green. I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words   |  4 Pages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didn’t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words   |  5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. Since our salmon dinner last evening I thought I would do a piece about the commercial salmon farming that began in Scotland in 1969. In 2002 over 145,000 metric tons of farmed AtlanticRead MoreDescriptive Essay - Original Writing1561 Words   |  7 PagesThere’s something I need to say and what follows may not be something that you’d expect, it won’t be heartening or uplifting. If you remember today, I told you about going somewhere I wanted to go to†¦ I’m not sure if you believed and accepted what I now confess as untrue; it is partly. I needed to pull away emo tionally†¦ from you. You must have had fathomed that some degree of formality had seeped between us. Born of habit, formulaic greetings had become a routine. You presume that I’m a close friendRead MoreDescriptive Essay - Original Writing1387 Words   |  6 PagesI was wearing a beautiful blue dress with sapphire gems all around the chest area as I entered the ball with Ciel and Sebastian. I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words   |  6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words   |  6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didn’t feel like driving since she was on the road all day and I understood so I didn’t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. â€Å"So are you going to tell me what’s going on or no† Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing1085 Words   |  5 PagesI WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. A blustery March wind whipped the steam coming out of the manholes, and people hurried along the sidewalks with their collars turned up. I was stuck in traffic two blocks from the party where I was heading. Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trash

Thursday, December 12, 2019

Americanization in Denmark Sample Essay Example For Students

Americanization in Denmark Sample Essay The American linguistic communication is today one of the most popular spoken linguistic communication worldwide. With merely Chinese being superior to the American linguistic communication. it is no admiration why the linguistic communication. civilization and manner has quickly sneaked up on Denmark. and has started to impact the native linguistic communications of the state. We hear or read words and vocals from America every twenty-four hours. It could be a song playing in the wireless. or a label on a dish washer. and we don’t even think about it being American. A Danish author called Dan Turell one time said when he was speaking about his young person and the alterations in the Danish community. â€Å"USA was like the large brother of Denmark† . Globalization is besides a hot topic when speaking about the Americanization. What are the menaces and possibilities that globalization holds for us and the remainder of the universe? Easy communicating all over the univer se is one facet of globalisation. This appears to be a good thing but many bad things can come out of it. Of class planetary trading and negotiating is a good thing. China can portion their cognition and scientific discipline with USA and frailty versa. But terrorists can besides work the planetary communicating for illustration the presents pirates in Somalia. They can nobble some Danes and reach the Danish constabulary or authorities and inquire for a ransom. Globalization besides leads to the universe â€Å"shrinking† . Cultures will be more likewise because it is so easy to go to the other side of the universe and learn from other civilizations. purchase their nutrient or points and follow it in to your ain civilization. This can in worst instance scenario stop up with holding a universe that is the same no affair where you go. It doesn’t affair if you are in China or in Mexico. American words and sentences has for a long clip. been adopted into the Danish linguistic communication. At a immature age the Danes learn English at simple school. Therefore the linguistic communication is accepted and known by a batch of Danes. The Danes use a batch of American words like screw. download. Walkman and other words they don’t see American because they have been in the Danish vocabulary for so long. The Danish civilization is being Americanized non merely by words and sentences but with vocals excessively. As an illustration of this I have chosen the Danish pop-band Nephew’s vocal â€Å"Va Fangool! † – Which is an American slang for â€Å"fuck you† They start the vocal by singing in Danish. but with a few grammatical errors. In the center of the first poetry they sing â€Å"you know what I mean† which isn’t Danish. but American. They besides sing the chorus and the whole 2nd poetry in American before they switch back to Danish in the last chorus. merely to complete it off with some more American vocalizing. When you hear the music you know that the American portion is in another linguistic communication. but you don’t believe about because you know the linguistic communication and you understand the phrases. In the music picture. they show a fish called â€Å"Big Mouth Billy Bass† who is a fish that sings when you pass by it. It was really popular in Denmark in the late ninetiess and early 2000s. The fish American ginseng a few American vocals like â€Å"Don’t concern. be happy† by Bobby McFerrin. The Danes started purchasing this â€Å"singing fish† and placed it in their life suites. The vocal. along with the fish. shows clear marks of Americanization. And the managers doing the picture all know excessively good what they are making. And it’s no happenstance why they place the fish in the picture. American music picture shapers are teaming up with make-ups creative person and a batch of other professionals to do their music pictures appealing to the whole universe. And the Danes pick up inspiration. manner. and civilizations from rap-artists. theoretical accounts and athleticss stars. This besides distributes to the Americanization in Denmark. The Dan es start have oning â€Å"bling bling† ( expensive shiny jewelry and tickers ) like the blame stars 50cent and Snoop Dogg do. They talk the same slang and they look up to the stars. .u672c462f86f097e6f271cc34438a4db4 , .u672c462f86f097e6f271cc34438a4db4 .postImageUrl , .u672c462f86f097e6f271cc34438a4db4 .centered-text-area { min-height: 80px; position: relative; } .u672c462f86f097e6f271cc34438a4db4 , .u672c462f86f097e6f271cc34438a4db4:hover , .u672c462f86f097e6f271cc34438a4db4:visited , .u672c462f86f097e6f271cc34438a4db4:active { border:0!important; } .u672c462f86f097e6f271cc34438a4db4 .clearfix:after { content: ""; display: table; clear: both; } .u672c462f86f097e6f271cc34438a4db4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u672c462f86f097e6f271cc34438a4db4:active , .u672c462f86f097e6f271cc34438a4db4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u672c462f86f097e6f271cc34438a4db4 .centered-text-area { width: 100%; position: relative ; } .u672c462f86f097e6f271cc34438a4db4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u672c462f86f097e6f271cc34438a4db4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u672c462f86f097e6f271cc34438a4db4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u672c462f86f097e6f271cc34438a4db4:hover .ctaButton { background-color: #34495E!important; } .u672c462f86f097e6f271cc34438a4db4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u672c462f86f097e6f271cc34438a4db4 .u672c462f86f097e6f271cc34438a4db4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u672c462f86f097e6f271cc34438a4db4:after { content: ""; display: block; clear: both; } READ: The Trail of Tears EssayThe Americanization has merely started and we will get down to see a batch more of this in the hereafter. Already now it can be difficult to state the difference between an American adolescent and a Danish adolescent by looking at their apparels and jewellery. The Americanization has been successful because USA working hard on spread outing globally by advancing themselves. Globalization is an uneven thing. it fascinates me how there can be so large of a difference between the wealth and wretchedness of different states. Many people are afraid of globalisation but I think we should encompass it and portion the wealth all over the universe to do it e qual. to organize peace and to separate poorness and wretchedness. I don’t believe any continent should hold the ability. fiscal wise to rule the universe.

Wednesday, December 4, 2019

Marketing and Ikea free essay sample

As an augment to the core product, IKEA has their own Restaurant, Food Market and Smaland to help facilitate their Furniture Store and to help enhance their value and appeal. IKEA’s restaurant and food market both serves traditional Swedish food, for example their famous Sweden meatball. After a long day shopping for furniture, customers can head to the Restaurant (usually at the entrance of the store) to grab a bite. They can also purchase Swedish made groceries at their own IKEA Food Market. Smaland is a play area that parents can drop off their children at while they go shopping. Smaland is usually located at the entrance of the store to make convenience for the parents to drop them off and pick them up. 2. 0 TARGET CONSUMER IKEA has a large range of target audience. They want to reach out to everyone who needs new furniture and are willing to assemble it themselves. They especially want to reach out the families with young kids because they have Smaland and facilities that is prams friendly At the same time, IKEA is known for being cheap and well known for their furniture, hence it might attract newly-wed couples who are renovating their new home. Lastly by creating a restaurant, IKEA also increased their target audience, this is because youngsters would be willing to travel to IKEA store just to eat their IKEA meatball. 3. 0 IKEA’S PRODUCT SERVICE DESIGN 4. 4 IKEA’S DESIGN IT’S SERVICE PRODUCT IKEA had to address 4 issues to design a service concept, which is the Nature of Process, Customer Role, Scheduling and Service level. 4. 5 THE FLOWER OF SERVICE There are 2 different types of supplementary services, facilitating and enhancing the supplementary services. Facilitating Information, Order Taking, Billing and Payment. Enhancing Consultation, Hospitality, Safekeeping and Exceptions. IKEA gives out catalogues to their members and information of their products and prices can also be found on their online website. IKEA gives out catalogues to their members and information of their products and prices can also be found on their online website. INFORMATION INFORMATION ORDER-TAKING ORDER-TAKING PAYMENT PAYMENT Payment will be made at the cashier using cash, nets and even credit card. Payment will be made at the cashier using cash, nets and even credit card. After purchasing the products from the physical store, customers are allowed to request delivery their furniture to their home. After purchasing the products from the physical store, customers are allowed to request delivery their furniture to their home. There are staffs stationed at the different sections of the store. These staffs can help facilitate the customers and customers can consult them for opinions or help. There are staffs stationed at the different sections of the store. These staffs can help facilitate the customers and customers can consult them for opinions or help. Receipts will be issued to every customer and delivery slips will also be issued to those customers who opted for delivery. Receipts will be issued to every customer and delivery slips will also be issued to those customers who opted for delivery. IKEA is made to be wheelchair and pram friendly hence help facilitate and add extra value for the customer. IKEA is made to be wheelchair and pram friendly hence help facilitate and add extra value for the customer. EXCEPTIONS EXCEPTIONS In addition to the furniture store, there are restaurant and waiting facilities (seats) for waiting for cabs. Toilets are also available at many locations and it is also wheelchair convenience. In addition to the furniture store, there are restaurant and waiting facilities (seats) for waiting for cabs. Toilets are also available at many locations and it is also wheelchair convenience. HOSPITALITY HOSPITALITY IKEA offers a playground area for parents to leave their children while they shop for furniture. At the same time, larger furniture would be delivered to their homes and it will be well taken care of. IKEA offers a playground area for parents to leave their children while they shop for furniture. At the same time, larger furniture would be delivered to their homes and it will be well taken care of. SAFEKEEPING SAFEKEEPING CORE CORE BILLING BILLING CONSULTATION CONSULTATION 4. 0 OPPORTUNITIES I feel that IKEA already has a lot of supplementary services to help enhance the value of IKEA. Their furniture is sold in a way that customers are allowed to customize their furniture according to what they want. For example, customers can choose the main body frame of the cabinet and the content (numbers of shelves or door handle design) themselves. Hence I feel that in addition to that, IKEA should also have a Powder Coating Service. Powder Coating Service allows customers to choose the colour they want and with this service, it will help to coat the furniture to whatever colour the customer wants. IKEA’s product usually has only a few basic colour, hence by coming up with this service, customers can customize their furniture according to the theme of their house. With this service, I feel that it would help improve IKEA’s image as a customized, ready-to-assemble furniture brand. 5. 0 MARKETING COMMUNICATION MIX IKEA uses many different types of marketing communication mix such as Advertising, Sales Promotion, Direct Marketing, Public Relations and Internet. The 3 strongest marketing communication mix IKEA used would be Direct Marketing, Public Relations and Advertising. 4. 1 DIRECT MARKETING One thing IKEA spend a lot of effort to do is to send catalogues to their members. It is their main marketing tool. About 70% of the annual marketing budget is being spent on creating the IKEA catalogue. The catalogue is being produced in 38 different editions, in 17 different languages for 28 countries. The catalogue includes information for the upcoming season. The furniture in the catalogue is being arranged according to themes and there are also prices and names of the product. For convenience sake, they also have an online catalogue. Having a catalogue is good because this helps IKEA collect detailed database and information about their customers. Hence they can directly communicate to their customers if there are special events or promotions coming up. 4. 2 PUBLIC RELATIONS Secondly, IKEA also uses Public Relations as one of their main marketing communication tools. IKEA uses press releases, website information, catalogue distribution and product launches to communicate with their customers. In Australia they had an event that attracted many Australian’s attention. To coincide with a sleeping habits survey looked into by 2,400 people, IKEA got a team of â€Å"sleeper† to ride public transport all around Australia dressed in pajamas â€Å"sleeping†. On top of that, these ‘sleepers’ would be holding a small board with a fun fact regarding sleeping habits and it has IKEA logo sign on it. This would help encourage fellow travelers to consider getting an IKEA bed. 4. 3 ADVERTISING Lastly, advertising is also used by IKEA to support many areas of the business, such as promoting brand awareness, store themes catalogue drops and store opening. Hence, advertising is also an important Marketing communication tool. They have many different ways to advertise themselves, they use a mixture of both traditional and new media marketing tools such as newspaper advertisements, youtube videos and even advertising at the subways and bus stops. They would come up with many different unique ways of capturing the attention of the audience, for example setting up sofa’s at the subway for the passengers to use while waiting the chairs. This advertisement would definitely gain a lot of attention and influence potential customers that their furniture are good and comfortable. 6. 0 APPENDIX * http://www. ikea. com/sg/en/ * http://en. wikipedia. org/wiki/IKEA Direct Marketing * http://www. docstoc. com/docs/18523228/the-IKEA-marketing-mixDOC * http://onlinecatalogueasia. ikea. com/SG/en/IKEA_Catalogue/ Public Relations * http://prexamples. com/2012/03/ikea-stunt-hits-public-transport/ Advertising * http://singapore-promotions. com/? s=IKEA Subway Bus Stop Innovative Newspaper